A cursory
glance at the fashion statement of celebrity kids tells you that street fashion
is here to stay even among this age group, says Sweta Kumari.
One look at photographs of Harper
Beckham, Suri Cruise or Dannielynn Birkhead who modelled for Guess and you know
that street fashion is not a passing fad. Children, as much as youth, breathe
it.
Street style for kids is big
business today. Funky, quirky and jazzed up with glamour accessories team up
with the carefully casual look for girls and boys.
Street style has always been
there. It is only since the mid-1950s that its importance has been recognised,
appreciated and emulated. Street fashion is considered to have emerged not from
studios, but from the grassroots. It is generally linked with youth culture,
and is often seen in major urban centres even though smaller towns have their
own smaller hubs.
Theories
about origin of street fashion
The Trickle Up Theory involves
innovation or a picky style that begins on the streets, worn by lower income
groups. It is picked up by designers and projected to upper class spheres which
purchase the designs.
A typical example of this is the
T-shirt. From a modest start, the Tee has turned into an emblem of global
fashion. It has become not just a fashion and cultural icon, but a message
board where people can express their feelings in the form of slogans, symbols
and logos. Messages focus on the wider audience of popular culture, or are
directed at subcultures, politics, economics, social issues and more.
Major subcultures affecting kids
fashion industry
Most major youth subcultures have
had been associated with street fashion adopted by today's kids who are not
only stylish, but decide their style. Despite naysayers, children have become a
cult classic with the tag of cool city kid.
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